About IQ Business
IQ Business are redefining management consulting to be more responsive to the challenges their clients face. Whether these challenges can be tackled by leveraging research from IQ Business and their partners, assigning IQ teams to design and implement solutions, or deploying point expertise to fill a skills gap, they will ensure their clients overcome their business challenges.
IQ Business clients demand a new value proposition from management consulting to be more cost effective, faster, more innovative and have people with real expertise and experience. Through client assignments, their mission is quite simply to add value in everything we do.
- Publica were invited to conceptualise a new campaign to recruit new graduates to the IQ Business programme.
- The solution was an innovative viral promotional campaign that engaged with graduates and got them thinking about their future – it was called the Future Me campaign.
- Masses of students and graduates took part and uploaded photos and videos that presented the message they were sending to their future self.